Kellogg on Marketing ePub (Adobe DRM) download by Bobby J. Calder

Kellogg on Marketing

Wiley
Publication date: August 2010
ISBN: 9780470877630
Digital Book format: ePub (Adobe DRM)

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The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

  • Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
  • With a foreword by Philip Kotler
  • The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing

Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

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Kellogg on Marketing ePub (Adobe DRM) download by Bobby J. Calder
Wiley, August 2010
ISBN: 9780470877630
EAN:  9780470877630
ePub (Adobe DRM)
eBook price: $19.99
Kellogg on Marketing PDF (Adobe DRM) download by Bobby J. Calder
Wiley, August 2010
ISBN: 9780470877623
EAN:  9780470877623
PDF (Adobe DRM)
eBook price: $19.99
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