kidfluence PDF (Adobe DRM) download by Anne Sutherland

kidfluence

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McGraw-Hill
Publication date: August 2003
ISBN: 9780071436175
Digital Book format: PDF (Adobe DRM)

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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
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Language:
ENG
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