Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products
FT Press
Publication date: February 2010
ISBN: 9780137039111
Digital Book format: PDF (Adobe DRM)
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market!
Innovation isn’t confined to products: you can bring the same level of creativity to the development process, speeding time to market, reducing development costs, and avoiding bureaucratic delays. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and maximizing profit...
If you liked this Element, read more from Phil Baker, including From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473).
Available in print and digital formats.
