Learning from Winners: How the Arf Ogilvy Award Winners Use Market Research to Create Advertising Success ePub (Adobe DRM) download by Raymond Pettit

Learning from Winners: How the Arf Ogilvy Award Winners Use Market Research to Create Advertising Success

Psychology Press
Publication date: October 2012
ISBN: 9781136676765
Digital Book format: ePub (Adobe DRM)

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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.
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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Learning from Winners: How the Arf Ogilvy Award Winners Use Market Research to Create Advertising Success ePub (Adobe DRM) download by Raymond Pettit
Psychology Press, October 2012
ISBN: 9781136676765
EAN:  9781136676765
ePub (Adobe DRM)
List Price: $70.00 eBook price: $64.99
Learning from Winners: How the Arf Ogilvy Award Winners Use Market Research to Create Advertising Success PDF (Adobe DRM) download by Raymond Pettit
Psychology Press, October 2012
ISBN: 9781136676772
EAN:  9781136676772
PDF (Adobe DRM)
List Price: $70.00 eBook price: $64.99