Let Their Mouseclicks Do the Walking: How Consumers Use the Internet to Shop PDF (Adobe DRM) download by Michael R. Solomon

Let Their Mouseclicks Do the Walking: How Consumers Use the Internet to Shop

FT Press
Publication date: September 2010
ISBN: 9780132599313
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

Meet the ""cybermediaries"": how consumers find and choose products on the Internet.

With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently⿦.

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Let Their Mouseclicks Do the Walking: How Consumers Use the Internet to Shop PDF (Adobe DRM) download by Michael R. Solomon
FT Press, September 2010
ISBN: 9780132599313
EAN:  9780132599313
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Let Their Mouseclicks Do the Walking: How Consumers Use the Internet to Shop ePub (Adobe DRM) download by Michael R. Solomon
FT Press, October 2010
ISBN: 9780132609753
EAN:  9780132609753
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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