Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising PDF (Adobe DRM) download by Joseph Jaffe

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

John Wiley & Sons, Inc.
Publication date: June 2005
ISBN: 9780471738695
Digital Book format: PDF (Adobe DRM)

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A revised and expanded Second Edition of the classic book for inventors Don Debelak is a leading expert on invention and innovation. Because new technologies, including the Internet, have drastically changed the world of inventing, Debelak has wholly revised his classic work to include many new marketing strategies, including turbo-outsourcing, that allow inventors to bring their products to market much faster and more cheaply than ever before. This edition offers the same sound advice that has launched thousands of inventors and entrepreneurs to success in the marketplace, as well as new need-to-know information on funding, outsourcing, and Internet marketing and promotion. Bringing Your Product to Market, Second Edition is a complete inventor's resource, covering product design, manufacturing techniques, patenting, licensing, distribution, financing, and more with an expert hand.
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