Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver ePub (Adobe DRM) download by Theresa Braun

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

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McGraw-Hill
Publication date: October 2012
ISBN: 9780071800488
Digital Book format: ePub (Adobe DRM)
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It pays to be LIKEABLE!

Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the return on investment of principles such as listening, responsiveness, transparency, adaptability, and gratefulness. In today’s social world, it literally pays to be likeable.

“Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!”
—JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and The Mirror Test

“Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”
—CHARLES BEST, founder of DonorsChoose.org

“Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.”
—JOHN JANTSCH, author of The Commitment Engine and Duct Tape Marketing

“This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.”
—MEG CADOUX HIRSHBERG, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families

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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver ePub (Adobe DRM) download by Theresa Braun
McGraw-Hill, October 2012
ISBN: 9780071800488
EAN:  9780071800488
ePub (Adobe DRM)
List Price: $22.00 eBook price: $19.99
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver PDF (Adobe DRM) download by Theresa Braun
McGraw-Hill, October 2012
ISBN: 9780071800488
EAN:  2370004585628
PDF (Adobe DRM)
List Price: $22.00 eBook price: $19.99