Making Waves: Radio on the Verge PDF download by Mark Ramsey

Making Waves: Radio on the Verge

By Mark Ramsey and Peter Smyth

Business & Economics : Marketing - General | Performing Arts : Radio - General | Technology & Engineering : Radio
iUniverse.com
Publication date: November 2008
ISBN: 9781440102585
Digital Book format: PDF (DRM-Free)

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Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.
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