Manager's Guide to Online Marketing ePub (Adobe DRM) download by Jason Weaver

Manager's Guide to Online Marketing

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McGraw-Hill
Publication date: January 2013
ISBN: 9780071801881
Digital Book format: ePub (Adobe DRM)

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For busy managers, a comprehensive crash course on today’s most important marketing platform

Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign.

Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies.

Jason Weaver is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator.

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Manager's Guide to Online Marketing ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Language:
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Manager's Guide to Online Marketing PDF (Adobe DRM) download by Jason Weaver
McGraw-Hill, January 2013
ISBN: 9780071801881
EAN:  9780071801881
PDF (Adobe DRM)
List Price: $17.00 eBook price: $12.99
Manager's Guide to Online Marketing ePub (Adobe DRM) download by Jason Weaver
McGraw-Hill, January 2013
ISBN: 9780071801881
EAN:  2370004750507
ePub (Adobe DRM)
List Price: $17.00 eBook price: $12.99