For busy managers, a comprehensive crash course on today’s most important marketing platform
Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign.
Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies.
Jason Weaver is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator.