Managing By Slogan:A light-hearted look at how leaders use slogans to manage their teams PDF (Adobe DRM) download by Steve O'Hara

Managing By Slogan:A light-hearted look at how leaders use slogans to manage their teams

FriesenPress
Publication date: October 2012
ISBN: 9781460205341
Digital Book format: PDF (Adobe DRM)
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"Managing by Slogan" provides insight into popular slogans frequently used by today's business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O'Hara offers thought-provoking examples for the reader's own leadership assessment. While smiling through the anecdotes and the author's self-effacing wit, readers will be absorbing solid management practices that can be used daily in work and life.
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