Managing Intellectual Property: Innovation 01.10 PDF (Adobe DRM) download by Chris Fitzsimmons

Managing Intellectual Property: Innovation 01.10

Capstone Publishing
Publication date: January 2002
ISBN: 9781841123882
Digital Book format: PDF (Adobe DRM)

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Fast track route to managing and exploiting intellectual property. Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman. Includes a glossary of key concepts and a comprehensive resources guide.
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