Managing IT as a Business: A Survival Guide for CEOs PDF (Adobe DRM) download by Mark D. Lutchen

Managing IT as a Business: A Survival Guide for CEOs

John Wiley & Sons, Inc.
Publication date: November 2003
ISBN: 9780471584131
Digital Book format: PDF (Adobe DRM)

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Typically, information technology ranks highly among most companies' top five expenditures. Yet IT continues to be one of the least understood and most poorly managed areas in business. While all executives recognize the importance of technology as a means of improving customer service and of making work more efficient, few understand how to leverage IT strategically and how to use it as a driver of business success. Managing IT as a Business provides executives with practical advice on how to unleash the full potential of this critical function so that companies can derive maximum benefit. It offers a proven plan for bridging the gap between CEOs and CIOs that has, until now, impeded their ability to work together in order to craft objectives, establish budget guidelines, and develop metrics for measuring IT value and success. In short, with this book as a guide, business leaders will learn how to manage IT as they would any other functional business unit. Through numerous case studies that outline the lessons other senior executives have learned while maximizing their IT investment.
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Managing IT as a Business: A Survival Guide for CEOs PDF (Adobe DRM) download by Mark D. Lutchen
John Wiley & Sons, Inc., November 2003
ISBN: 9780471584131
EAN:  9780471584131
PDF (Adobe DRM)
eBook price: $24.99
Managing It as a Business: A Survival Guide for Ceos ePub (Adobe DRM) download by Mark D. Lutchen
Wiley, January 2011
ISBN: 9781118045756
EAN:  9781118045756
ePub (Adobe DRM)
eBook price: $24.99