Map the Future of Design for Enhanced Customer Experience ePub (Adobe DRM) download by Deepa Prahalad

Map the Future of Design for Enhanced Customer Experience

FT Press
Publication date: September 2010
ISBN: 9780132609845
Digital Book format: ePub (Adobe DRM)

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This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

Use ""experience mapping"" to create products, services, and experiences your customers will be truly passionate about!

Great design begins with a deep understanding of the consumer. But how can you evaluate subjective, intangible ideas such as consumer experience and empowerment? Traditional tools for mapping competition generally analyze pricing, margins, and market shares: they don't capture the crucial emotional connection that distinguishes market leaders. Consider the runaway success of the Flip Video camcorder⿦.

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Map the Future of Design for Enhanced Customer Experience ePub (Adobe DRM) download by Deepa Prahalad
FT Press, September 2010
ISBN: 9780132609845
EAN:  9780132609845
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Map the Future of Design for Enhanced Customer Experience PDF (Adobe DRM) download by Deepa Prahalad
FT Press, September 2010
ISBN: 9780132599450
EAN:  9780132599450
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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