Market Research in Health and Social Care PDF (Adobe DRM) download by Mike Luck

Market Research in Health and Social Care

Routledge
Publication date: June 2000
ISBN: 9780203360958
Digital Book format: PDF (Adobe DRM)

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The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both. This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features: * an explanation of how managed markets provide the context for market research * a comprehensive guide to choosing the appropriate survey method * recommendations for commissioning, monitoring and implementing results * practical advice on producing successful student projects * a comparative international perspective. Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on research methods, practical advice for managers and professionals on how to commission, monitor and implement the results of market research, and an excellent selection of case studies.
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Market Research in Health and Social Care PDF (Adobe DRM) download by Mike Luck
Routledge, June 2000
ISBN: 9780203360958
EAN:  9780203360958
PDF (Adobe DRM)
List Price: $64.95 eBook price: $60.99
Market Research in Health and Social Care ePub (Adobe DRM) download by Mike Luck
Routledge, April 2013
ISBN: 9781134621842
EAN:  9781134621842
ePub (Adobe DRM)
List Price: $67.95 eBook price: $62.99
Market Research in Health and Social Care PDF (Adobe DRM) download by Mike Luck
Routledge, April 2013
ISBN: 9781134621859
EAN:  9781134621859
PDF (Adobe DRM)
List Price: $67.95 eBook price: $62.99