Marketing 101 PDF (Adobe DRM) download by David Carroll

Marketing 101

Rowman & Littlefield Education
Publication date: May 2011
ISBN: 9781607095989
Digital Book format: PDF (Adobe DRM)

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Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach-only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adaptto any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who wanttheir schools to be aligned with the community they serve.
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Marketing 101 PDF (Adobe DRM) download by David Carroll
Rowman & Littlefield Education, May 2011
ISBN: 9781607095989
EAN:  9781607095989
PDF (Adobe DRM)
List Price: $26.99 eBook price: $23.99
Marketing 101: How Smart Schools Get and Keep Community Support ePub (Adobe DRM) download by David Carroll
R&L Education, May 2011
ISBN: 9781607095989
EAN:  2370003333251
ePub (Adobe DRM)
List Price: $26.99 eBook price: $23.99
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