THE POWER TURNING THE MARKETING WHEELS
Marketing encompasses a battery of resources that start with spreading information and ends with gathering it, closing an endless circle. Information about what makes a life style better and information to optimize what contributes to it. Advertising is a powerful machine for the people to know what’s on the market. Without it we would be forced to painstakingly explore the field without end in sight.
On the other hand, information gathering opens the way for producers to design what people want and to plot strategies for what will end as a successful business.
In this book we aim to provide tools for the myriads wanting to understand and eventually manage the dynamics of marketing. Also to operatives, that puzzled by its power and bewildered by its complexity, ask what the vast amount of money invested provides as a return.
What is active and what is passive in this boiling pot may be a subject of controversy. We like to put on the “active side” what tops the title: Advertising, Sales and Distribution broken down as Advertising, Advertising Agency, Creative Process in Advertising, Mechanism of Memory, Sales Promotion, Personal Sale, Distribution and Channels of Distribution.
On the “passive side” Policies, Objectives, Strategies, Tactics, Market Research, Product Development, Forecasting, may be lined up.
Do you want to transit the active ways? Buy the book and find out how to live an exciting paying off hands-on experience. Enjoy!