Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption ePub (Adobe DRM) download by Chris Hackley

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Routledge
Publication date: December 2012
ISBN: 9781134618972
Digital Book format: ePub (Adobe DRM)

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Marketing is at the center of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.
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