Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End ePub (Adobe DRM) download by Jim Bell

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Routledge
Publication date: December 2012
ISBN: 9781134689255
Digital Book format: ePub (Adobe DRM)

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Many commentators have argued that marketing is finished as an academic discipline and now has little relevance to marketing practitioners. "Marketing Apocalypse" assesses the present state of marketing and analyses its options for survival into the 21st century. This collection of essays is a witty, irreverential and iconoclastic critique of the principles of marketing. The essays challenge the prevailing orthodoxies of marketing theory, drawing on insights from feminism, medieval history, postmodern theory and cultural studies. "Marketing" "Apocalypse" is essential reading for anyone interested in the future of marketing.
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