Marketing Apocalypse PDF (Adobe DRM) download by Jim Bell

Marketing Apocalypse

Routledge
Publication date: December 1997
ISBN: 9780203360620
Digital Book format: PDF (Adobe DRM)

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Many commentators have argued that marketing is finished as an academic discipline and now has little relevance to marketing practitioners. "Marketing Apocalypse" assesses the present state of marketing and analyses its options for survival into the 21st century. This collection of essays is a witty, irreverential and iconoclastic critique of the principles of marketing. The essays challenge the prevailing orthodoxies of marketing theory, drawing on insights from feminism, medieval history, postmodern theory and cultural studies. "Marketing" "Apocalypse" is essential reading for anyone interested in the future of marketing.
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Marketing Apocalypse PDF (Adobe DRM) download by Jim Bell
Routledge, December 1997
ISBN: 9780203360620
EAN:  9780203360620
PDF (Adobe DRM)
List Price: $72.95 eBook price: $67.99
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End ePub (Adobe DRM) download by Jim Bell
Routledge, December 2012
ISBN: 9781134689255
EAN:  9781134689255
ePub (Adobe DRM)
List Price: $72.95 eBook price: $67.99
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End PDF (Adobe DRM) download by Jim Bell
Routledge, December 2012
ISBN: 9781134689262
EAN:  9781134689262
PDF (Adobe DRM)
List Price: $72.95 eBook price: $67.99