Marketing by the Numbers: How to Measure and Improve the Roi of Any Campaign ePub (Adobe DRM) download by Leland Harden

Marketing by the Numbers: How to Measure and Improve the Roi of Any Campaign

Amacom
Publication date: November 2010
ISBN: 9780814416211
Digital Book format: ePub (Adobe DRM)

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Measuring return on marketing investment doesnt have to be mysteriousàeven in the age of Web 2.0.
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