Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact PDF (Adobe DRM) download by David W. Stewart

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

John Wiley & Sons, Inc.
Publication date: December 2006
ISBN: 9780470054505
Digital Book format: PDF (Adobe DRM)

Buy PDF

Our price:
$19.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Marketing Champions explains to marketing professionals how to make the marketing department an influential, powerful, and critical part of the organization. Since many CEOs and other business leaders don’t understand how their marketing departments contribute, authors Roy Young, Allen Weiss, and David Stewart argue that it is up to the marketers themselves to prove their leaders wrong and seize organizational significance for themselves. They outline practical ways to manage marketing inside the organization–North (the CEO and CFO), East (Sales, R&D, and Operations), South (direct reports, agencies, and partners), and West (areas of opportunity)–to effectively produce unique value that is recognized and rewarded.Roy A. Young (Los Angeles, CA) is Director of Strategy and Development for MarketingProfs.com and an executive coach to marketing managers. Allen M. Weiss (Los Angeles, CA) is the Professor David and Jeanne Tappan Fellow in Business-to-Business Marketing at USC’s Marshall School of Business. David W. Stewart (Los Angeles, CA) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California.
Please sign in to review this product.
Format:
Devices:
Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1777 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Enabled and unlimited.
Other books by David W. Stewart
Psychic Redemption PDF (Adobe DRM) download by David W. Stewart
Psychic Redemption
David W. Stewart
Trafford Publishing, January 2010
ISBN: 9781425139711
Format: PDF
List Price: $9.99 Our price: $8.99