Marketing Express: Marketing 04.01 PDF (Adobe DRM) download by John Mariotti

Marketing Express: Marketing 04.01

Capstone Publishing
Publication date: December 2001
ISBN: 9781841122922
Digital Book format: PDF (Adobe DRM)

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Fast track route to mastering all aspects of marketing. Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities. Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler. Includes a glossary of key concepts and a comprehensive resources guide.
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