Marketing in Travel and Tourism ePub (Adobe DRM) download by Mike Morgan

Marketing in Travel and Tourism

Routledge
Publication date: June 2012
ISBN: 9781136437342
Digital Book format: ePub (Adobe DRM)

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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
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Marketing in Travel and Tourism ePub (Adobe DRM) download by Mike Morgan
Routledge, June 2012
ISBN: 9781136437342
EAN:  9781136437342
ePub (Adobe DRM)
List Price: $64.95 eBook price: $60.99
Marketing in Travel and Tourism PDF (Adobe DRM) download by Mike Morgan
Routledge, June 2012
ISBN: 9781136437359
EAN:  9781136437359
PDF (Adobe DRM)
List Price: $64.95 eBook price: $60.99
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