Marketing Plan - Friends Provident PDF (Adobe DRM) download by Jenny Haberer

Marketing Plan - Friends Provident

GRIN Verlag
Publication date: January 2010
ISBN: 9783640736256
Digital Book format: PDF (Adobe DRM)

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Friends Provident plc is the holding company of the Friends Provident Group and is a constituent of the FTSE 100 Index since its demutualization in 2001. This report is a potential marketing plan for Friends Provident Life and Pension Limited (FPLP). Marketing Theory is applied to a real case, as such it proofs a good example of how marketing planning is undertaken in practice.
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