Marketing Research for Managers PDF (Adobe DRM) download by Sunny Crouch

Marketing Research for Managers

Routledge
Publication date: June 2012
ISBN: 9781136379673
Digital Book format: PDF (Adobe DRM)

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
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Marketing Research for Managers PDF (Adobe DRM) download by Sunny Crouch
Routledge, June 2012
ISBN: 9781136379673
EAN:  9781136379673
PDF (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Marketing Research for Managers ePub (Adobe DRM) download by Sunny Crouch
Routledge, June 2012
ISBN: 9781136379666
EAN:  9781136379666
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Marketing Research for Managers PDF download by Sunny Crouch
Routledge, June 2012
ISBN: 9781136379673
EAN:  2370005228302
PDF
List Price: $57.95 eBook price: $53.99
Marketing Research for Managers ePub download by Sunny Crouch
Routledge, June 2012
ISBN: 9781136379666
EAN:  2370005228319
ePub
List Price: $57.95 eBook price: $53.99