Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company PDF (Adobe DRM) download by Shellye Archambeau

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Wharton School Publishing
Publication date: February 2007
ISBN: 9780132352987
Digital Book format: PDF (Adobe DRM)

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Focus your marketing on what really works—and make the most of every marketing investment! Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works—and read it today. You’ll learn how to substitute agility, flexibility, and great relationships for the resources you don’t have...and bring entrepreneurial savvy to everything from advertising and PR to distribution and sales management. Above all, you’ll learn what really works, based on the experiences of hundreds of today’s most successful companies. No more guesswork: this book will help you set winning priorities, execute on them, and reap the rewards. Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it—now, and for years to come. Build the foundation for extraordinary profitDiscover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functionsMaster entrepreneurial pricing, advertising, sales management, promotion—and even hiring Maximize the value of all your stakeholder relationshipsProfit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideasEngage combat on the right battlefields Launch new products to maximize their lifetime profitabilityStage the winning rollout: from fixing bugs to gaining reference accounts
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Other books by Shellye Archambeau
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company ePub (Adobe DRM) download by Shellye Archambeau
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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Format: ePub
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