Marketing the e-Business ePub (Adobe DRM) download by Charles Dennis

Marketing the e-Business

Publication date: December 2012
ISBN: 9781134520275
Digital Book format: ePub (Adobe DRM)

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This important title looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes (product, price, promotion, place etc) this accessible text looks at the bigger 'E' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, etc. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.
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