Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools ePub (Adobe DRM) download by Susan Rice Lincoln

Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Kogan Page
Publication date: July 2009
ISBN: 9780749457518
Digital Book format: ePub (Adobe DRM)

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Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.
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Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools ePub (Adobe DRM) download by Susan Rice Lincoln
Kogan Page, July 2009
ISBN: 9780749457518
EAN:  9780749457518
ePub (Adobe DRM)
List Price: $24.95 eBook price: $22.99
Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools PDF (Adobe DRM) download by Susan Rice Lincoln
Kogan Page, July 2009
ISBN: 9780749457518
EAN:  2370002568357
PDF (Adobe DRM)
List Price: $24.95 eBook price: $22.99