Media Management: A Casebook Approach PDF (Adobe DRM) download by C. Ann Hollifield

Media Management: A Casebook Approach

Routledge
Publication date: September 2003
ISBN: 9781410608956
Digital Book format: PDF (Adobe DRM)

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Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management.
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