Multichannel Marketing: Metrics and Methods for on and Offline Success PDF (Adobe DRM) download by Akin Arikan

Multichannel Marketing: Metrics and Methods for on and Offline Success

Sybex
Publication date: July 2008
ISBN: 9780470378878
Digital Book format: PDF (Adobe DRM)

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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Multichannel Marketing: Metrics and Methods for on and Offline Success PDF (Adobe DRM) download by Akin Arikan
Sybex, July 2008
ISBN: 9780470378878
EAN:  9780470378878
PDF (Adobe DRM)
eBook price: $19.99
Multichannel Marketing: Metrics and Methods for on and Offline Success ePub (Adobe DRM) download by Akin Arikan
Sybex, May 2011
ISBN: 9781118059531
EAN:  9781118059531
ePub (Adobe DRM)
eBook price: $19.99