Museum Management and Marketing PDF (Adobe DRM) download by Robert R. Janes

Museum Management and Marketing

Routledge
Publication date: February 2007
ISBN: 9780203964194
Digital Book format: PDF (Adobe DRM)

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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
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Museum Management and Marketing PDF (Adobe DRM) download by Robert R. Janes
Routledge, February 2007
ISBN: 9780203964194
EAN:  9780203964194
PDF (Adobe DRM)
List Price: $51.95 eBook price: $48.99
Museum Management and Marketing ePub (Adobe DRM) download by Robert R. Janes
Routledge, June 2013
ISBN: 9781134155996
EAN:  9781134155996
ePub (Adobe DRM)
List Price: $51.95 eBook price: $48.99
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