Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms PDF (Adobe DRM) download by Raymond J. Dolan

Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms

Elsevier S&T
Publication date: October 2011
ISBN: 9780123814326
Digital Book format: PDF (Adobe DRM)

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One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.



* Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines - neuroscience, psychology, economics, law, philosophy, etc.

* Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complimenting existing volumes

* Features outstanding, international scholarship, with chapter written by an expert in the topic area

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Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms PDF (Adobe DRM) download by Raymond J. Dolan
Elsevier S&T, October 2011
ISBN: 9780123814326
EAN:  2370003877854
PDF (Adobe DRM)
List Price: $79.95 eBook price: $73.99
Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms ePub (Adobe DRM) download by Raymond J. Dolan
Academic Press, November 2011
ISBN: 9780123814326
EAN:  9780123814326
ePub (Adobe DRM)
List Price: $79.95 eBook price: $73.99