No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing PDF (Adobe DRM) download by Erik Deckers

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

QUE
Publication date: August 2011
ISBN: 9780132748919
Digital Book format: PDF (Adobe DRM)

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This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. You will find the expert help you need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.
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No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing PDF (Adobe DRM) download by Erik Deckers
QUE, August 2011
ISBN: 9780132748919
EAN:  9780132748919
PDF (Adobe DRM)
List Price: $19.99 eBook price: $15.99
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing ePub (Adobe DRM) download by Erik Deckers
QUE, September 2011
ISBN: 9780132748902
EAN:  9780132748902
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99
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