NOW A Business Survival Guide PDF (Adobe DRM) download by Jess Hill

NOW A Business Survival Guide

By Jess Hill and Paul G Roberts

Business & Economics : Advertising & Promotion | Business & Economics : Marketing - General | Reference : Consumer Guides
Branding Establishment Group
Publication date: January 2010
ISBN: 9780980818406
Digital Book format: PDF (Adobe DRM)

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Now is an advanced Toolkit designed for businesses looking to connect and inspire their customers. Many of the advanced marketing practices and consumer analytics were pioneered by the authors working for marketing organisations like Coca Cola and Procter and Gamble. The secrets to success using these advertising, branding and promotional methods is told in a lucid and compelling fashion. The edition pays special attention to the changing nature of marketing communications through new technologies and devices.
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ENG
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