On Message: Precision Communication for the Digital Age ePub (Adobe DRM) download by Theo Theobald

On Message: Precision Communication for the Digital Age

Kogan Page
Publication date: January 2013
ISBN: 9780749464882
Digital Book format: ePub (Adobe DRM)

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Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication. Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.
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On Message: Precision Communication for the Digital Age ePub (Adobe DRM) download by Theo Theobald
Kogan Page, January 2013
ISBN: 9780749464882
EAN:  9780749464882
ePub (Adobe DRM)
List Price: $19.99 eBook price: $16.99
On Message: Precision Communication for the Digital Age PDF (Adobe DRM) download by Theo Theobald
Kogan Page, January 2013
ISBN: 9780749464882
EAN:  2370004704852
PDF (Adobe DRM)
List Price: $19.99 eBook price: $16.99
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