Online Communities Handbook: Building Your Business and Brand on the Web, Adobe Reader PDF (Adobe DRM) download by Anna Buss

Online Communities Handbook: Building Your Business and Brand on the Web, Adobe Reader

New Riders
Publication date: March 2009
ISBN: 9780321619648
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:

• identify the business objectives for your online community
• develop a community strategy to recruit and retain members
• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate
• take advantage of free advertising opportunities
• use communities to gain market insights and establish a direct line to your customer base

In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own.

You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

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Online Communities Handbook: Building Your Business and Brand on the Web, Adobe Reader PDF (Adobe DRM) download by Anna Buss
New Riders, March 2009
ISBN: 9780321619648
EAN:  9780321619648
PDF (Adobe DRM)
List Price: $27.99 eBook price: $24.99
Online Communities Handbook: Building Your Business and Brand on the Web, Adobe Reader ePub (Adobe DRM) download by Anna Buss
New Riders, March 2009
ISBN: 9780132104265
EAN:  9780132104265
ePub (Adobe DRM)
List Price: $27.99 eBook price: $24.99
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