Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing ePub (Adobe DRM) download by Lee Odden

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Wiley
Publication date: March 2012
ISBN: 9781118239575
Digital Book format: ePub (Adobe DRM)

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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

  • Create a blueprint for integrated search, social media and content marketing strategy
  • Determine which creative tactics will provide the best results for your company
  • Implement search and social optimization holistically in the organization
  • Measure the business value of optimized and socialized content marketing
  • Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing ePub (Adobe DRM) download by Lee Odden
Wiley, March 2012
ISBN: 9781118239575
EAN:  9781118239575
ePub (Adobe DRM)
List Price: $16.99 eBook price: $13.99
Optimize: How to Attract and Engage More Customers by Integrating Seo, Social Media, and Content Marketing PDF (Adobe DRM) download by Lee Odden
Wiley, March 2012
ISBN: 9781118226384
EAN:  9781118226384
PDF (Adobe DRM)
eBook price: $16.99