Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process ePub (Adobe DRM) download by Byron Renz

Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process

University Press of America
Publication date: February 2010
ISBN: 9780761847052
Digital Book format: ePub (Adobe DRM)

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Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The booktakes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.
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