Outcome-Based Marketing: New Rules for Marketing on the Web ePub (Adobe DRM) download by John Leavy

Outcome-Based Marketing: New Rules for Marketing on the Web

Entrepreneur Press
Publication date: April 2011
ISBN: 9781613081181
Digital Book format: ePub (Adobe DRM)

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Market. Succeed. Repeat.Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answe
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