Packaging Design: Successful Product Branding from Concept to Shelf PDF (Adobe DRM) download by Marianne R. Klimchuk

Packaging Design: Successful Product Branding from Concept to Shelf

Wiley
Publication date: November 2012
ISBN: 9781118358603
Digital Book format: PDF (Adobe DRM)

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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.
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Packaging Design: Successful Product Branding from Concept to Shelf PDF (Adobe DRM) download by Marianne R. Klimchuk
Wiley, November 2012
ISBN: 9781118358603
EAN:  9781118358603
PDF (Adobe DRM)
eBook price: $48.99
Packaging Design: Successful Product Branding from Concept to Shelf ePub (Adobe DRM) download by Marianne R. Klimchuk
Wiley, February 2013
ISBN: 9781118358542
EAN:  9781118358542
ePub (Adobe DRM)
eBook price: $48.99
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Packaging Design: Successful Product Branding from Concept to Shelf PDF (Adobe DRM) download by Marianne R. Klimchuk
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