Packaging Makeover: Graphic Redesign for Market Change PDF (Adobe DRM) download by Stacey King Gordon

Packaging Makeover: Graphic Redesign for Market Change

Rockport Publishers
Publication date: September 2007
ISBN: 9781610597067
Digital Book format: PDF (Adobe DRM)


List price:
Our price:

You save: $3.01 (12%)
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly.

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.

Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences.Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to executionOffers dozens of package redesigns from food to cosmetics to entertainmentThe only book of its kind that focuses on redesigns

Please sign in to review this product.
Packaging Makeover PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
30285 Kb
Copy From Text:
Other books by Stacey King Gordon
Little Book of Big Packaging Ideas PDF (Adobe DRM) download by Catharine Fishel
Little Book of Big Packaging Ideas
Catharine Fishel & Stacey King Gordon
Rockport Publishers, March 2007
ISBN: 9781592533534
Format: PDF
List Price: $25.00 Our price: $21.99