Pay as You Wish Pricing PDF (Adobe DRM) download by Jagmohan Raju

Pay as You Wish Pricing

FT Press
Publication date: February 2010
ISBN: 9780137070985
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$2.49
Our price:
$1.99

You save: $0.50 (20%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing.

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, "It's up to you."

If you liked this Element, read more from Jagmohan Raju and Z. John Zhang, including Smart Pricing (ISBN: 9780131494183).

Available in print and digital formats.

Please sign in to review this product.
Format:
Devices:
"Pay As You Wish" Pricing PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
195 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.
Pay as You Wish Pricing PDF (Adobe DRM) download by Jagmohan Raju
FT Press, February 2010
ISBN: 9780137070985
EAN:  9780137070985
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Pay As You Wish Pricing ePub (Adobe DRM) download by Jagmohan Raju
FT Press, February 2010
ISBN: 9780132467476
EAN:  9780132467476
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Other books by Jagmohan Raju
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability PDF (Adobe DRM) download by Jagmohan Raju
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Jagmohan Raju & Z. John Zhang
Addison Wesley Professional, February 2010
ISBN: 9780131494183
Format: PDF, ePub
List Price: $44.99 Our price: $42.99
Four Key Qualities of Any "Pay as You Wish" Pricing Strategy PDF (Adobe DRM) download by Jagmohan Raju
Four Key Qualities of Any "Pay As You Wish" Pricing Strategy
Jagmohan Raju & Z. John Zhang
FT Press, February 2010
ISBN: 9780137070978
Format: PDF, ePub
List Price: $2.49 Our price: $1.99