Pay Per Click Search Engine Marketing For Dummies PDF (Adobe DRM) download by Peter Kent

Pay Per Click Search Engine Marketing For Dummies

For Dummies
Publication date: March 2006
ISBN: 9780471793120
Digital Book format: PDF (Adobe DRM)

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Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
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Pay Per Click Search Engine Marketing For Dummies PDF (Adobe DRM) download by Peter Kent
For Dummies, March 2006
ISBN: 9780471793120
EAN:  9780471793120
PDF (Adobe DRM)
eBook price: $17.99
Pay Per Click Search Engine Marketing For Dummies ePub (Adobe DRM) download by Peter Kent
For Dummies, February 2011
ISBN: 9781118043929
EAN:  9781118043929
ePub (Adobe DRM)
eBook price: $17.99
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