Pay-Per-Click Search Engine Marketing: An Hour a Day ePub (Adobe DRM) download by Joseph Kerschbaum

Pay-Per-Click Search Engine Marketing: An Hour a Day

Sybex
Publication date: July 2010
ISBN: 9780470917213
Digital Book format: ePub (Adobe DRM)

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The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

  • Successful pay-per-click campaigns are a key component of online marketing
  • This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
  • Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
  • Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
  • Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
  • Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

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Pay-Per-Click Search Engine Marketing: An Hour a Day PDF (Adobe DRM) download by Joseph Kerschbaum
Sybex, July 2010
ISBN: 9780470917190
EAN:  9780470917190
PDF (Adobe DRM)
eBook price: $19.99
Pay-Per-Click Search Engine Marketing: An Hour a Day ePub (Adobe DRM) download by Joseph Kerschbaum
Sybex, July 2010
ISBN: 9780470917213
EAN:  9780470917213
ePub (Adobe DRM)
eBook price: $19.99
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