Permission Marketing PDF (Adobe DRM) download by Seth Godin

Permission Marketing

Simon & Schuster
Publication date: July 1999
ISBN: 9780684836331
Digital Book format: PDF (Adobe DRM)

Buy PDF

Our price:
$12.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. In his groundbreaking book, Godin describes the four tests of Permission Marketing: 1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? 2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? 3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? 4. Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.
Please sign in to review this product.
Format:
Devices:
Permission Marketing PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1091 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Permission Marketing PDF (Adobe DRM) download by Seth Godin
Simon & Schuster, July 1999
ISBN: 9780684836331
EAN:  9785551094500
PDF (Adobe DRM)
eBook price: $12.99
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers ePub (Adobe DRM) download by Seth Godin
Simon & Schuster, July 1999
ISBN: 9780684836331
EAN:  2370002941259
ePub (Adobe DRM)
eBook price: $12.99
Other books by Seth Godin
Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012 ePub (Adobe DRM) download by Seth Godin
Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
Seth Godin
Portfolio, December 2012
ISBN: 9781591846093
Format: ePub
List Price: $21.99 Our price: $16.99
The Icarus Deception: How High Will You Fly? ePub (Adobe DRM) download by Seth Godin
The Icarus Deception: How High Will You Fly?
Seth Godin
Portfolio, December 2012
ISBN: 9781591846079
Format: ePub
Our price: $11.99
Why CRM Doesn't Work: How to Win by Letting Customers Manange the Relationship ePub (Adobe DRM) download by Seth Godin
Why CRM Doesn't Work
Seth Godin & Frederick Newell
Bloomberg Press, May 2010
ISBN: 9781576601327
Format: ePub, PDF
List Price: $20.99 Our price: $19.99
Do More Great Work: Stop the Busywork. Start the Work That Matters. ePub (Adobe DRM) download by Leo Babauta
Do More Great Work: Stop the Busywork. Start the Work That Matters.
Leo Babauta & Seth Godin & Michael Stanier & Michael Bungay Stanier
Workman Publishing Company, February 2010
ISBN: 9780761156444
Format: ePub
List Price: $13.95 Our price: $10.99
Recently Viewed Products