Persuasive Communication and Drug Abuse Prevention PDF (Adobe DRM) download by William J. Bukoski

Persuasive Communication and Drug Abuse Prevention

Routledge
Publication date: December 2012
ISBN: 9781136469893
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$42.95
Our price:
$39.99

You save: $2.96 (7%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary.

Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.
Please sign in to review this product.
Format:
Devices:
Persuasive Communication and Drug Abuse Prevention PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
5283 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Persuasive Communication and Drug Abuse Prevention PDF (Adobe DRM) download by William J. Bukoski
Routledge, December 2012
ISBN: 9781136469893
EAN:  9781136469893
PDF (Adobe DRM)
List Price: $42.95 eBook price: $39.99
Persuasive Communication and Drug Abuse Prevention ePub (Adobe DRM) download by William J. Bukoski
Routledge, December 2012
ISBN: 9781136469961
EAN:  9781136469961
ePub (Adobe DRM)
List Price: $42.95 eBook price: $39.99