Pimpin' Ain't Easy: Selling Black Entertainment Television ePub (Adobe DRM) download by Beretta E. Smith-Shomade

Pimpin' Ain't Easy: Selling Black Entertainment Television

Routledge
Publication date: August 2012
ISBN: 9781135869489
Digital Book format: ePub (Adobe DRM)

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Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.
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Pimpin' Ain't Easy: Selling Black Entertainment Television ePub (Adobe DRM) download by Beretta E. Smith-Shomade
Routledge, August 2012
ISBN: 9781135869489
EAN:  9781135869489
ePub (Adobe DRM)
List Price: $34.95 eBook price: $32.99
Pimpin' Ain't Easy: Selling Black Entertainment Television PDF (Adobe DRM) download by Beretta E. Smith-Shomade
Routledge, August 2012
ISBN: 9781135869496
EAN:  9781135869496
PDF (Adobe DRM)
List Price: $34.95 eBook price: $32.99
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