Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media PDF (Adobe DRM) download by Mel Carson

Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

Kogan Page
Publication date: October 2012
ISBN: 9780749466053
Digital Book format: PDF (Adobe DRM)

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Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking.
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Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media PDF (Adobe DRM) download by Mel Carson
Kogan Page, October 2012
ISBN: 9780749466053
EAN:  2370004546919
PDF (Adobe DRM)
List Price: $24.99 eBook price: $22.99
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media ePub (Adobe DRM) download by Mel Carson
Kogan Page, October 2012
ISBN: 9780749466053
EAN:  9780749466053
ePub (Adobe DRM)
List Price: $24.99 eBook price: $22.99