Playing to the World S Biggest Audience: The Globalization of Chinese Film and TV PDF (Adobe DRM) download by Michael Curtin

Playing to the World S Biggest Audience: The Globalization of Chinese Film and TV

University of California Press
Publication date: July 2007
ISBN: 9780520940734
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$33.95
Our price:
$30.99

You save: $2.96 (9%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony.Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
Please sign in to review this product.
Format:
Devices:
Playing to the World's Biggest Audience PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
2099 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Michael Curtin
Distribution Revolution: Conversations about the Digital Future of Film and Television PDF (Adobe DRM) download by Michael Curtin
Distribution Revolution: Conversations about the Digital Future of Film and Television
Michael Curtin & Jennifer Holt & Kevin Sanson
University of California Press, September 2014
ISBN: 9780520283244
Format: PDF
List Price: $29.95 Our price: $26.99
The Revolution Wasn't Televised: Sixties Television and Social Conflict ePub (Adobe DRM) download by Michael Curtin
The Revolution Wasn't Televised: Sixties Television and Social Conflict
Michael Curtin & Lynn Spigel
Routledge, October 2013
ISBN: 9780415911214
Format: ePub, PDF
List Price: $38.95 Our price: $36.99