Political Campaign Communication: Principles and Practices PDF (Adobe DRM) download by Robert Denton

Political Campaign Communication: Principles and Practices

Rowman & Littlefield Publishers
Publication date: August 2011
ISBN: 9781442206731
Digital Book format: PDF (Adobe DRM)

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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internetand new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
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Political Campaign Communication: Principles and Practices PDF (Adobe DRM) download by Robert Denton
Rowman & Littlefield Publishers, August 2011
ISBN: 9781442206731
EAN:  2370003455335
PDF (Adobe DRM)
List Price: $38.99 eBook price: $34.99
Political Campaign Communication: Principles and Practices ePub (Adobe DRM) download by Robert Denton
Rowman & Littlefield Publishers, April 2012
ISBN: 9781442206731
EAN:  9781442206731
ePub (Adobe DRM)
List Price: $38.99 eBook price: $34.99
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